In today’s world, communication with customers can be said to be the key to business success. Meanwhile, “LINE@” has been attracting attention in recent years. LINE@ is a tool that allows companies and individual business owners to connect with customers on LINE and build deep relationships.

In this article, we will explain in detail the characteristics of LINE@, its advantages and disadvantages, how to use it effectively, and actual usage examples. For those who have been considering LINE@ or want to know how to use it effectively, it is full of tips that can be put into practice starting tomorrow.

1. What is LINE@?

LINE@ is one of the official LINE accounts that specializes in business. Since its launch in 2012, it has been used by many companies and individual business owners, and currently has approximately 96 million users.

Unlike traditional LINE accounts, LINE@ has the following features:

• available for free
• Can be distributed all at once to all registered friends.
• You can send individual messages in talk
• You can use features such as coupons and stamp cards.

By taking advantage of these features, you can activate communication with customers and achieve various business effects such as acquiring new customers, increasing repeat customers, and increasing sales.

2. Advantages and disadvantages of LINE@

LINE@ has the following advantages and disadvantages.

merit

• Activate communication with customers: You can communicate interactively with customers through simultaneous broadcasting to friends and the chat function. By disseminating campaign information and new product information in a timely manner, you can increase customer engagement and improve brand awareness.
• Acquire new customers: By using friend add ads, QR codes, etc., you can acquire new customers efficiently. Additionally, by distributing coupons and campaign information, you can increase the customer’s desire to purchase.
• You can increase the number of repeat customers: By delivering messages tailored to each customer and utilizing point systems, you can build loyalty with customers and increase the number of repeat customers.
• Can improve sales: By taking advantage of the above benefits, you can improve the cost per customer, increase the number of customers, and ultimately increase sales.

Demerit

• You need to get your customers to friend you: To be effective, you need to get your customers to friend you. Therefore, it is important to take measures to encourage people to create attractive accounts and add friends.
• Effective operation requires time and effort: Planning and creating effective distribution content, utilizing analysis tools, etc. require a certain amount of effort and time.
• Sending unsolicited messages may result in unfriending: Sending unsolicited messages that are detrimental to customers may result in unfriending. It is important to always disseminate high-quality information from the customer’s perspective.

3. How to use LINE@ effectively

In order to use LINE@ effectively, it is important to be aware of the following points.

• Tailor your content to your target: By tailoring your content to your customers’ attributes and interests, you can achieve higher open and click rates.
• Deliver regularly: Delivering regularly is important to stay in the customer’s memory. Decide on the distribution frequency and day of the week, and distribute it in a planned manner.
• Use coupons, campaigns, etc.: Coupons and campaign information have the effect of increasing customers’ purchase intentions. You can promote purchases by distributing coupons for a limited time.
• Communicate with your users: By proactively replying to comments and messages and communicating with your customers, you can increase customer satisfaction.
• Measuring effectiveness using analysis tools: LINE@ is equipped with analysis tools that allow you to measure the effectiveness of your distribution. It is important to improve the delivery content based on the analysis results.

4. LINE@ example

LINE@ is used effectively in a variety of industries. Below is an example.

• Apparel shops: Distribute new product information, sale information, etc. to encourage customers to make purchases.
• Restaurants: You can encourage customers to visit your restaurant by distributing coupons, reservation benefits, etc.
• Beauty salon: You can increase customer satisfaction by distributing advantageous information, reservations, etc.
• Sports gym: Distribute campaign information and event information to increase customer usage frequency.
• Individual business owners: Can accept inquiries and reservations for counseling.

5. Summary

LINE@ is a powerful tool for deepening communication with customers and increasing sales. Please refer to the content introduced this time and use LINE@ to lead your business to success.

How to start LINE@

LINE@ can be easily opened from the LINE official account manager.

https://manager.line.biz/account

others

• In addition to LINE@, there are various tools to communicate with customers. It is important to choose the most appropriate tool for your company’s situation.
• Effective operation requires time and effort. It may be a good idea to consult a specialist if necessary.

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