In web marketing, conversion (CV) is one of the most important indicators for measuring the performance of a website. However, many people may be wondering, “What exactly is CV?” and “How can we increase CV?”

So, in this article, we will explain in detail the basics of CV, its types, and specific methods to increase CV . By the time you finish reading this article, you will have the secret to dramatically improve the results of your website.

1. What is CV?

CV is an abbreviation for “Conversion ,” which means “conversion” or “change.” In web marketing, it refers to the ultimate goal of a website visitor taking the desired action .

For example, this includes purchasing products on an e-commerce site, downloading materials on an information site, and applying for a free trial on a service site.

Conversion cannot be achieved by simply visiting a website. It is important that users actually take the actions that the website operator intends.

2. Types of CV

CVs are classified into various types depending on the purpose of the site. Typical examples are as follows:

  • EC site: Product purchase
  • Information site: download materials, register for e-mail newsletter
  • Service site: Free trial application, inquiries
  • Landing page: Survey response, member registration

In addition to the above, you can set various CVs depending on the purpose of the site.

3. What is CV rate?

CV rate refers to the percentage of people who achieved CV among all website visitors . In other words, it is a metric that shows how many people achieved their goal on the site .

The conversion rate can be calculated using the following formula:

CV率 = (CV数 / 訪問者数) × 100

For example, if you have 100 visitors and 10 of them purchase a product, your conversion rate is 10%.

CV rate is very important as an indicator to measure the overall performance of the site. The higher the CV rate, the more successful it is to achieve the site’s operational objectives.

4. How to increase your CV

The following measures are effective in increasing your CV:

Setting up a Call to Action (CTA)

CTA is a button or link that prompts users to take action . By clearly indicating the next action the user should take, such as “Buy now” or “Download materials,” it becomes easier to lead them to convert.

It is important to place the CTA in a prominent location and design it in an easy-to-understand manner.

Landing page improvements

A landing page is the first page a user lands on after seeing an ad or search result. If your landing page isn’t attractive and easy to understand, users may abandon it quickly.

To improve your landing page, you should pay attention to the following points:

  • Clear title and messaging: Have a clear title and messaging so users can immediately understand what the page is about.
  • Concise writing and design: Keep your writing concise and your design clear and simple.
  • Place a call to action: Be sure to have a call to action to encourage users to take action.

Conversion path analysis

A conversion path is the path a user takes to convert. By analyzing conversion paths, you can understand the path users take to convert and where they drop off.

To analyze conversion paths, use tools such as Google AdWords .

Conducting A/B tests

A/B testing is a method of comparing different pages or designs to find the most effective strategy.

By conducting A/B testing, you can improve the wording and design of your CTAs, the structure of your landing page, and more.

SEO measures

SEO is a measure to make your website appear higher in search engines. By appearing higher in search engines, you can attract more potential customers.

SEO measures include the following:

  • Keyword selection: Choose the right keywords that users will search for.
  • Content enrichment: Create high-quality content.
  • Get backlinks: Get links from other sites.


Advertising operation means delivering appropriate advertisements to target users. By operating advertisements, you can acquire more CVs.

For advertising operations, use platforms such as Google AdWords and Facebook ads .


CV is a very important indicator in web marketing. By increasing your CV, you can improve your site’s performance and grow your business.

Please use the CV knowledge and strategies introduced here as a reference and try putting them into practice.

Improving your CV is not easy, but with perseverance and effort, you will definitely see results.

If you keep trying without giving up, you too should be able to lead your website to success.

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Charels shiro

投稿者 Charels shiro


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